It does not matter if your company is an big industry, a service company or you’re a freelancer. Your competitors are everywhere.
Competition in this world is growing ever greater, but that is a good thing. If your niche has a lot of competence it just means you are in a great niche. Also, you can use your competence to your favor when you hack their funnels.
Keeping abreast of your competition strategies is definitely an advantage, because that will give you and your team ideas, time and plans to act in a market full of tough competitors.
This knowledge makes you stronger for the future.
Why? Because knowing the strategies of your competition allows you to better understand what works and what does not work in your industry, and understand the why and the how of things.
So I will introduce you the ultimate funnel hacking blueprint, from A to Z.
What is Funnel Hacking?
The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.
E.g. “I just funnel hacked that guys website yesterday and he had two up-sells!” or “Man that landing page is sweet! I’m just going to quickly funnel hack it in Clickfunnels.”
What should I do to start with Funnel Hacking?
Make A List of Competitors
The very first thing you’ll need to do is make a list of all of your competitors that you have in your market. These people are your immediate and not so immediate competitors which take a chunk of the market you’re fighting for.
The reason why I include direct and indirect competitors, is they will both have concepts which are working in your market in some way, shape or form. So we’re not going to start discounting anyone from the mix just yet.
Since we’re starting from the beginning, you won’t be able to see much on the outside of your competitor’s website. It’s simply a shell for all the juicy, money generating mechanisms which are happening on the inside.
BUT that doesn’t mean it’s useless.
The first step you need to take is acquiring a screenshotting tool which will allow you to easily screenshot website pages (full pages from top to bottom) so you can start saving them to your computer. My tool of choice is called Awesome Screenshot which is a Google Chrome extension, however I also use Greenshot which is a program that you install and has some great screenshotting settings you can customize to your liking.
Either of those tools will do the trick.
Create a ‘New Folder’ called ‘[Competitor Name] 1’ and start taking full page screenshots of the pages that you visit and place them into the folder you’ve created for that website.
Hacking your competence’s funnels is a great way to improve dramatically your business. I only have introduced you to this great tool. I highly recommend you to read the full article and a detailed description of how the process works, along with many useful tools you can apply immediately at ClickFunnels.com