This article talks about the content tips you can apply to take qualified traffic to your website
People often think that the more traffic they get, the more sales will have. But not every traffic is worth. It must be qualified traffic.
And what is qualified traffic? – you may wonder…
Actually it is not complicated. I’ll give you a simple definition: qualified traffic is the traffic that has the most chance to optin to your list and in the near future become your customer.
And when I say “near future” I really mean it, because you need to sell your products or services ASAP. Remember, your online presence is not to entertain or waste your time, but to make sales. Your invoices don’t wait…do not forget.
A great way to get qualified traffic is by the content you put in your blog.
Here are 5 content tips, from searchenginewatch.com, to get more qualified traffic:
1. Freshen Up Your Content
We see every day that Google gives more weight to fresher content. Content that gets updated tends to perform better in the organic SERPs than dormant content. If you look at it from a user perspective, older information is often seen as outdated, potentially less accurate or irrelevant, and can be perceived as having less value.
Here you are some tips to make your content fresh:
Add an “updated” field.
Most blog posts have a published date. Change that field to “last updated” to keep it looking timely. Or, you can physically add in a “last updated” line of text in the body copy somewhere on the page.
Omit dates in your file paths.
If you’re starting a new blog or reconfiguring your site, omit dates from your URL file path schemes. Don’t intentionally date your content if you don’t have to.
Reuse annual posts.
If you publish annual resource posts, like the “Most Popular [X Product] of 2012,” don’t start from scratch with a new page each year. Keep the same file/URL and rework the content instead.
2. Promote Other People’s Work
A great way to amplify the reach of your content is to promote the work and the wisdom of others. Including the thoughts or writings – or even the products – of others in your content adds a layer of “built-in distribution.” Anyone featured in your content is incentivized to help share it because promoting your content, they’re promoting themselves, too.
3. Buy Some Traffic
One surefire way to get more traffic to your content is to set up a paid campaign on StumbleUpon. You can also buy paid placement on Reddit, Facebook, Twitter and LinkedIn (more info here), but I find StumbleUpon to deliver the most predictable results, and be the easiest to work with.
StumbleUpon can generate instant exposure for your content at scale, and quickly: you can launch a new campaign – which has a range of audience targeting options – in 30 seconds. You can plug in your URL and go, without creating and testing ad copy, and “engaged visitors” only cost 15 cents.
4. Go Local
Including a regional or local angle in your content lets you harness the awesome power of parochialism. People enthusiastically share and distribute content that touts their city, town or state as “tops” or “best” at something, even if the source is dubious.
These lists serve as a point of pride for residents and reinforce their decision to live in a particular area. They’re effective click bait because they pique our curiosity. What parent doesn’t want to know if their child’s school made the list of “top public schools” in their state?
5. Recirculate Older Content
Most content has a relatively short lifecycle. It gets published and promoted, and then disappears into the dark archival abyss as new content gets rolled out. It’s rare for older content to get recirculated and re-shared, which is a major missed opportunity for getting maximum value out of your content assets.
It is a good idea to recirculate posts with high share counts and high engagement metrics, like pages-per-visit and time spent on page; and a lot of comments.
To read more about this topic, go to searchenginewatch.com